Here is an interesting article about the portrayal of women by "Big Beer". She makes the point that women are part of a market that is not only ignored in advertisement, but also mocked. Because of this, is "Big Beer" leaving untapped revenue out on the table by its refusal to market to women? We found at least one blog that seemed to think so. What about "Craft Beer" or Micro-brews? Do they capitalize on the women beer drinker market?
Interesting questions that can be debated back and forth... we'll continue to debate here over a nice chocolate stout.
Cheers to the ladies raising a glass!
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