A Must See for Any Beer Consumer... Beer Wars Movie Trailer

We at Shipwater just recently finished watching a very educational, entertaining, and eye-opening film... Beer Wars. Created and directed by beverage industry veteran, Anat Baron, this film sets out to expose you, the consumer, the behind the scenes activities of what brewers large and small must do to get their beers on the prime shelf space at your local retail store. You will see the depths that the Big 3 (or now, Big 2) beer companies will go to to make sure that their brand is on the tip of your tongue when the bartender asks you, "What will ya have"? You'll also be introduced to the mavericks fighting these beer giants... beer heroes like Jim Koch, Dick Yuengling, Sam Calagione, and Kim Jordan.

Whether you are someone who likes to sample from different small breweries or are a devoted Miller Lite drinker, this is a movie you should watch. It goes well beyond beer, and speaks to the larger issue of consumer choice.

Cheers!

Blue Moon an Intro Into the Craft Beer World?

Interesting article from DrinkCraftBeer.com. I for one believe that it is an great introduction into more unique beers. We at Shipwater believe that every beer has its place.

Cheers!